SmartGlyph is designed with an open architecture to allow it to perform ANY function. It has been designed from the ground up to be omni media, bi-directional, multi-state and fully interactive. SmartGlyphs are generated, controlled and moderated by SmartGlyph servers, which makes SmartGlyph the secure solution for many applications and uses.
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DESIGNED TO CONNECT
ANYTHING TO EVERYTHING
smartglyph differs in 5 key ways
1. What it scans
SmartGlyph can scan any visual identifier in any format, in any channel transforming packaging, communication materials and advertising into intelligent two-way channels.
2. How it authenticates
SmartGlyphs’ unique Digital ID’s provide and enable access and interaction to hyper secure Data Clusters associated with individual Digital ID’s.
3. How it is secured
The vector of a SmartGlyph is an indirect addressing pointer that identifies the Digital DNA Data Cluster that is associated with that SmartGlyph, stored on a secure server network (or the Cloud).
4. What is delivered
Delivers two-way, personalised, rich media, dynamic and real-time content and functionality. From video streaming to installation instructions, trouble shooting to last purchased dates, content that can be delivered is unlimited and linked to a users habits, interactions and relationship with your brand.
5. How it is controlled
The conditional nature of a SmartGlyph allows the Platform to determine who, when, where, can, can’t interact with that DNA Data Cluster. If permitted, it defines WHAT they can do with it, dependant on conditional access protocols such as security, time, location, tier permissions.
AT THE HEART OF SMARTGLYPH IS OUR UNIQUE, INCORRUPTIBLE, HYPER-SECURE DIGITAL ID
Digital ID does not simply apply to a person. It applies to and is applied to people, things or objects, assets, processes or actions and documents.
The SmartGlyph Platform can assign a Digital ID, to anyone or anything or any process (action, procedure or transaction). Digital ID's (DiD's) provide and enable access and interaction to hyper secure Data Clusters associated with verified DiD's.
the smartglyph Platform Can
Moderate, Administrate And Audit
Who can and who cannot interact with SmartGlyph Digital ID controlled assets, with what device or devices.
Controlled, automatic cascading/ transference of secure, dynamic, cloud data clusters from one Digital ID to another through simple touchpoint interactions.
What functionality will be offered to each access request, depending on who/what is requesting the access and how they can interact with the datum that they are accessing.
At what physical GEO controlled location(or enforce exclusions). At what time or time ranges (e.g. Mon to Fri, 8am to 6pm).
Granular, highly detailed , incorruptible (or changeable) audit logs of all interactions, seamlessly generated and multi-tiered level of inspection and interrogation.
Identify and take action on unauthorised access attempts in real-time incl. who, where, time and frequency. Establish where an asset should be in relation to where it is for true provenance.
How smartglyphs' patented technology differs from action codes
SmartGlyph Technology
SmartGlyph is an access vector to a secure, cloud based, unlimited (size), dynamic payload data cluster. Designed with an open architecture to perform any function
- No artwork changes/No additions to packaging or print
- Dynamic content delivery
- No data stored in the code
- Closed loop system
- Geo-Proximity marketing
- Secure: End-to-end data encryption cannot be altered
- Bi-directional
- Omni-Channel
- Push notifications
- Real-time granular analytics
Action Code
Designed for a single function. Simple data contained in the barcode, a numeric or alpha numeric string with limited capacity
- Requires artwork/ pack changes
- Requires continuous url/uri revisions to change content
- Incapable of geo-proximity marketing
- Many points of ingress enabling hacking and diversions
- One-way communication
- Basic data gathered